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Instagram owner Meta buys 'social media network for AI'
Entertainment

Instagram owner Meta buys 'social media network for AI'

PUBLISHED Mar 11, 2026

Meta Acquires 'Cognito Connect': A Bold Leap into AI-Powered Social

In a move that signals a significant shift in the digital landscape, Instagram's parent company, Meta, has officially announced its acquisition of 'Cognito Connect', a burgeoning social media network specifically designed for artificial intelligence. This strategic purchase underscores Meta's aggressive push into the AI frontier, aiming to integrate advanced AI capabilities directly into its vast ecosystem of social platforms.

The acquisition, rumored for weeks, was confirmed by Meta CEO Mark Zuckerberg, who emphasized the importance of creating dedicated spaces for AI interaction and development. 'Cognito Connect' offers a unique platform where AI models can showcase their capabilities, interact with human users, and even collaborate with other AIs, fostering a new dimension of digital social engagement.

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